Special Projects
Throughout my career I have worked on many unique projects as a music curator. Below are a few examples of the different roles I have taken on to ensure clients had a positive audio branding experience.
Timeless Pop Classics
Music Editor at TIDAL
This was an ​overhaul and redesign of the eras-based playlist that encompassed Pop classics across multiple eras.
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The thought process behind this playlist in particular was to put together a mix that would give each era a space to shine on the playlist while still creating a flow that would be sustainable in future iterations and updates, and most importantly of all - be a nostalgic and fun listen!
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Chick-fil-A
Strategic Program Manager
(Mood Media)
Chick-fil-A, a long time client of Mood/DMX, was always searching for that perfect sound to match their retail locations.
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Understanding that the sound that they wanted was not commercially available, I worked cross-functionally with our licensing department to vet and hire a music producer and musician to record and produce custom tracks.
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I laid out the roadmap for the product and played a key role in giving production notes and approval to the producer and musician for all tracks.
Galaxy Macau
Project Manager and Music Curator (Mood Media)
Traveled to Macau, China to meet with junior and C-level executives to strategize and identify audio branding for 5.9 million sq. ft. property.
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Managed a team of music designers to build out Galaxy Macau's 30-zone music strategy, including 9 custom programs.
Aspen Music Festival and School
Broadcast Music Procurement
(Mood Media)
Coordinated with Aspen Music Festival and School's marketing department and recording department contacts to procure music for DMX, Inc. (current Mood Media) use on classical broadcast programs.
